How To Do SEO For Solar Companies: An Easy Guide

Easy Mode Media is a dedicated Solar SEO agency exclusively working for solar companies looking to increase their ROI. Our founder, Ben McLaughlan, is not only a certified electrician but also a qualified expert in Solar SEO services.

If you want to expand your understanding of how to do SEO for a solar company, then this blog post is for you.

SEO can be complicated, but this guide will show you simple, actionable steps to get started. In this easy guide, we’ll be breaking down the basics of Solar SEO, its benefits, and considerations—all in a beginner-friendly format from our very own process.

SEO Basics For Solar Companies

SEO for solar companies is a solar industry-specific search engine optimization, a sub-niche to home improvement. 

Like general SEO, Solar SEO also covers keyword research, content creation, backlinking, web design, etc., to rank in Google in solar-related topics with the end goal of booking more leads and sales from organic results.

However, competing with thousands of established solar businesses is challenging at a national (or international) level. While mastering the complexities of Solar SEO is difficult, there are ways to take on the big players. 

Here’s a breakdown of what’s included in the basics of Solar SEO.

Web Design

A user-friendly and reliable solar SEO website design is essential for successful solar SEO. To achieve this, start with clear navigation and a logical structure, making it easy for visitors and search engines to find what they need. Key features of a well-designed solar website include:

• City-specific pages that boost local SEO
• Streamlined navigation for a seamless user experience.
• High-quality visuals with alt text for keywords and accessibility.
• Clearly displayed business hours and other references.
• Mobile-optimized and responsive.

Equally important is maintaining brand consistency—using your company’s colors, logos, and fonts across all pages reinforces trust. 

Finally, integrating conversion tracking ensures your website attracts visitors and turns them into qualified leads. Unfortunately, many solar companies overlook the importance of tracking their leads effectively by installing solar conversion tracking.

Even if your solar business has a website, it might benefit from a redesign. 

Ask yourself: Is your site fast, easy to navigate, and competitive?

Remember, many potential clients will judge your first business based on your website before contacting you for an estimate.

Check out our video to learn how web designs can turn searches into sales.

Keyword Research

Keyword research identifies what your customers are searching for online. Tools like Google Auto-suggestions, Keyword Planner, and SEMrush can speed up the keyword process and help you target more effectively. 

There are three main types of head terms to focus on:

1. Long-tail keywords: These phrases are composed of three or more words, such as “solar panel installation in [City Name].” They target specific customer searches and often have less competition.
2. Local keywords: Location-based terms like “solar company in [Region]” help boost local SEO and attract nearby customers.
3. Commercial intent keywords: These keywords indicate the user is ready to make a purchase. Examples include “buy solar panels” or “solar installation cost.”

Content Creation

Another basic but crucial part of SEO for solar companies is content creation.

Creating great solar content isn’t as easy as slapping together words or asking Chat GPT to write for you. You need to show your readers why your solar company is the trusted local expert that cares—how are YOU different compared to your competitors?

Beyond blogs, your content should cover wide topics, including in-depth guides, infographics, and videos that explain solar energy systems and their benefits, and why you’re the expert they should trust.

Good on-page SEO is more than just writing; it involves tweaking title tags and meta descriptions, as well as structuring content clearly with headings and carefully chosen keywords. 

Technical SEO

Another important aspect of strong solar SEO is the technical side. 

What are the tasks involved? First, improve your site’s speed to enhance the user experience and boost rankings, as search engines favor fast-loading mobile sites. 

Tools like Google PageSpeed Insights can help analyze and optimize your site’s speed. Second, ensure your website is mobile-friendly, considering the significant number of searches conducted on mobile devices. 

Next, can Google easily find all the pages on your website? There are plenty of ways your website might be not found by Google, including 404 broken links, or pages might be completely blocked from search engines finding them.

Lastly, monitor your website’s performance and pinpoint areas for improvement using Google Analytics and Google Search Console.

SEO Solar Marketing Plan

Creating an SEO-Driven Marketing Plan

Start by identifying how SEO can boost your solar company’s leads, sales, and brand recognition. Integrating SEO with your overall marketing strategy, including content, social media, and email marketing, creates a unified approach that enhances your efforts across all channels.

Next, set specific and measurable goals. For example, aim to increase traffic to your solar panel page by 30% in six months, reach a top-three Google ranking for “best solar companies in [State]” by year-end, or gain 50 new leads in the next quarter through targeted content and local SEO strategies.

Ensure your SEO strategy integrates seamlessly with other marketing activities. Use SEO insights to guide your content marketing and promote your content on social media to attract more backlinks and engagement. Ultimately, align your email marketing to feature content that supports your SEO goals, like customer testimonials.

Link Building

Building high-quality links is a vital component of any successful solar SEO strategy. It helps increase your site’s authority, improves search engine rankings, and drives more organic traffic. 

Let’s break it down into two:

1. Internal Linking

Internal linking connects various pages on your site, guiding visitors through your content and improving the flow of link equity across the site. Some practical tips include:

• Link to service pages from your blog posts to drive leads.
• Add internal links to your top-performing pages to boost SEO.
• Use descriptive anchor text that includes relevant keywords.

2. External Link Building

Developing a strong backlink profile is key to signaling authority to search engines. Focus on high-quality backlinks from authoritative sources:

• Partner with solar industry blogs to feature your company in guest posts.
• Get listed in local business directories like Better Business Bureau or your local Chamber of Commerce.
• Leverage partnerships by getting linked from manufacturers or associations you work with, like Tesla or the Solar Energy Society of Alberta.

Avoid buying backlinks or engaging with low-quality link-building schemes, as search engines will penalize inauthentic practices. Instead, invest time in earning credible links through partnerships, high-quality content, and digital PR.

Content Marketing

Maintaining a competitive edge by keeping your website fresh with new content regularly—aiming for updates at least once a week—can significantly boost your search engine rankings.

Engaging Your Audience

Prospective customers often search for both local solar providers and general solar information. They might look up terms like “how does solar energy work” or “is solar energy renewable”. To capture this audience, maintain a blog on your website to address these queries.

Essential Landing Pages

Start with comprehensive landing pages that describe your products and services. If you target local customers, include geo-targeted landing pages for your specific areas. This approach not only attracts local traffic but also boosts your relevance in search results.

Demonstrating Expertise

Boost your credibility by showcasing your expertise. Include an About page that details what makes your company unique, such as your team’s experience, customer testimonials, and any industry awards you’ve received.

Optimizing for Featured Snippets

Google often highlights “featured snippets” at the top of search results, which directly answer user queries. By aligning your content with common solar-related questions, you enhance the chance of appearing in these snippets, driving more traffic to your site.

SEO For Solar Companies Best Practices

Crafting Purpose-Driven Campaigns

Applying your goal to your marketing strategy can boost your solar business by aligning with environmental sustainability, not just selling solar panels. Highlighting your commitment to green values helps you connect with your audience.

Create a content calendar with blogs, case studies, and whitepapers focusing on important solar keywords. Include how-to guides and FAQs to answer common questions about solar panels and their benefits. This educates customers and builds trust.

By focusing on meaningful causes, you attract loyal customers who share your mission, positioning your company as a trusted leader in the solar industry.

Focusing On Geo-targeted Keywords

As we’ve discussed previously, local visibility is crucial for driving sales. With location-specific keywords like “solar companies near me” or “cost of home solar panels in [add in any location here],” you ensure that your business appears in search results for nearby potential customers. 

Although your business can serve a broader region, Google typically prioritizes local ones in its search results, as 28% of searches for “near me” items or services turn into sales. 

Using geo-specific keywords targets your audience effectively, connecting you with potential customers most likely to use your services.

Utilizing Google Business Profile

The Google Business Profile is a powerful tool that not only enhances your visibility on Google Maps and in local search results but also serves as a primary platform for fielding online phone call inquiries and web form leads. 

Creating a Google Business Profile for each of your physical locations, regardless of size, is crucial to maximizing your online credibility. This strategy boosts your chances of appearing in local map packs by 32%—highly valuable real estate on search pages that drive traffic to solar energy companies.

Additionally, encouraging satisfied customers to leave five-star reviews can further enhance your reputation and visibility, thereby driving more local leads to your business. Our team specializes in optimizing Google Business Profiles for solar companies. We have the expertise to help you create or enhance your business profile on Google.

What Are The Benefits of SEO For Solar Companies?

SEO for solar companies offers a high ROI with consistent lead generation. Consider our proven results: we have a track record of delivering an average ROI of 29.6x on our solar SEO campaigns. 

How confident are we that SEO for solar companies really works? At Easy Mode Media, we offer a 100% money-back guarantee if you don’t see results. Many of our clients enjoy the benefits of SEO, including:

• Strong Brand Name
• Quality Leads
• Higher Conversion Rates
• Increasing Revenue

In essence, SEO is more than being found in Google—it’s a channel to make your business the best choice among competitors.

Considerations Of SEO For Solar Companies

As a solar business owner, effectively navigating SEO involves addressing both broad and industry-specific challenges to climb the search engine rankings. 

Mastering local SEO is key to this, given that many solar businesses operate regionally. This includes establishing robust location pages, maintaining an active Google My Business profile, and tailoring content to attract regional customers.

On the operational side, expert management of your SEO strategy can make a significant difference. SEO professionals specializing in the solar industry can optimize your digital presence using industry insights, ensuring your efforts are both effective and cost-efficient. 

While many people view SEO as a long-term strategy, some elements, such as local listing optimization, can produce results more quickly, enhancing your online presence and increasing customer engagement.

Conclusion

Understanding how to do SEO for a solar company is crucial for building a strong online presence. 

Effective SEO involves more than just basic keyword insertion; it requires a strategic approach tailored specifically to the solar industry. 

This includes setting up comprehensive location pages, optimizing your Google My Business profile, and developing content that’s relevant to your local area. 

For solar companies, the competition online is intense, with many companies aiming for the top spots in search results. 

However, with the right SEO strategy, your business can stand out by attracting high-quality leads. You can optimize all aspects of your online presence, from web design to content marketing, for maximum impact through effective SEO management. 

Proper SEO doesn’t just increase visibility; it establishes your company as the primary choice for solar solutions in your area, converting online searches into real-world sales and installations.

At Easy Mode Media, we specialize in the best SEO for solar companies. Partnering with us ensures that your solar business provides a compelling user experience that search engines love. 

Book a call in the calendar below and see how we can assist you.