HOME > ABOUT > BEN MCLAUGHLAN

Ben McLaughlan is the founder and driving force behind Easy Mode Media, a specialized digital marketing agency exclusively serving the solar industry. 

With over 15 years of experience as a registered electrician and an in-depth understanding of solar technology, Ben brings a unique perspective to helping solar companies grow their businesses through targeted, results-driven digital marketing strategies.

Before transitioning to digital marketing, Ben spent almost 20 years working as a licensed electrician in multiple countries, gaining extensive experience with electrical systems and solar installations. 

His technical background gave him firsthand knowledge of the challenges solar contractors face in reaching customers and expanding their services.

Recognizing a gap in the marketing strategies available to solar companies, Ben founded Easy Mode Media to bridge this divide. 

Combining his hands-on industry expertise with cutting-edge marketing techniques, Ben’s mission is to help solar contractors thrive by generating high-quality leads, increasing revenue, and enhancing their online presence.

• Industry-Specific Expertise: With years of experience in solar installations, Ben understands the unique needs of solar companies better than anyone.
• Transparent Results: Ben and his team focus on measurable outcomes, providing clients with clear reporting and actionable insights to maximize ROI.
• Customer-First Approach: Known for his honesty and personalized strategies, Ben ensures every client receives tailored solutions that deliver tangible results.
• Proven Success: Easy Mode Media has helped countless solar companies achieve significant growth through effective SEO, website design, and paid advertising campaigns.

Under Ben’s leadership, Easy Mode Media has become a trusted partner for solar companies looking to enhance their marketing efforts. The agency offers a range of specialized services, including:

• Search Engine Optimization (SEO): Improving website visibility and organic search rankings to drive traffic and leads.
• Website Design: Creating sleek, user-friendly websites optimized for conversion.
• Google Ads & Facebook Ads: Managing targeted ad campaigns that generate high-quality solar leads.
• Comprehensive Reporting: Providing clients with detailed performance analytics to track success and optimize strategies.
• Solar CRM and Automation: Automating the lead generation and sales process allows solar company owners and managers to get their time back.

Ben’s philosophy is simple: effective marketing doesn’t need to be complicated. By focusing on the essentials and delivering consistent results, he ensures that solar companies can focus on what they do best—delivering sustainable energy solutions—while Easy Mode Media handles the rest.

When he’s not helping solar companies grow, Ben enjoys spending time outdoors and honing his creative skills. 

Whether it’s exploring new hobbies or developing innovative solutions for his clients, his passion for progress is evident in every aspect of his work.

Contact Ben and the team at Easy Mode Media to see how they can help you achieve measurable results and long-term success.