Regis Electric
Regis Electric is a solar contractor based in Kailua Kona, on Hawaii’s Big Island.
Since 2010, Regis Electric has been committed to installing reliable solar systems with transparent sales.
Although covering the Big Island, Regis Electric wanted to tap into the solar market on O’ahu Island.
Regis Electric Challenges
Regis Electric was facing tough competition in the solar industry, making it challenging for them to attract and convert potential customers from their website. They needed a strategy to increase their visibility, attract targeted traffic, and generate more leads to expand their business.
1. Website Design
Regis Electric’s website wasn’t optimized for converting traffic to qualified leads. Overall, the website design had few ways for a person to contact Regis Electric and was outdated with stock imagery.
2. SEO Strategy
The content that existed on Regis Electric was minimal and didn’t generate trust with any visitors. There wasn’t any targeted content to generate local and qualified leads.
3. Conversion Tracking
Website conversion tracking was non-existent, so we had no data on where any leads came from. from.
How did Easy Mode Media solve these challenges?
1. Web Design
Using our Solar Design Software we improved website conversions by 905%, from 1.8% to 16.2%.
This allowed our marketing efforts to bring in 9x as many leads within the first 4 months of the campaign.
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Increased Website conversions
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Lead Conversion
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Increased Traffic
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Increased Monthly leads
2. SEO Strategy
Our Systematic Solar Leads strategy brought in 139% more traffic from Google search results. This increased the average monthly leads Regis Electric received by 258%, from 12 to 31.
On top of this, Regis Electric was able to expand onto O’ahu Island and generate consistent leads in 2023, due to the targeted content focusing on the island.
3. Conversion Tracking
Of course, none of the above accomplishments would be known if there wasn’t reliable tracking incorporated into the campaign.
This is where our Solar Conversion Tracking system was used to generate the data on how the campaign was performing. This is included as part of our Systematic Solar Leads strategy.
What are the results for Gridworks Energy?
The SEO campaign for Regis Electric went on for 11 months and the results were:
- Monthly revenue increased from $52,000 to $217,000, representing a 417% increase.
- The company received an extra 19 leads per month, resulting in more sales opportunities.
- The website’s conversion rate improved by 340%, meaning more leads from existing traffic were generated.
- Targeted traffic increased by 139%, leading to more visitors to the website.
- Regis Electric was able to expand its solar installations onto O’ahu Island, expanding their business and increasing their customer base.
Client testimonial
I very much enjoyed working with Ben. He is smart, creative and has a lot of input into how we can consistently grow Regis Electric. We received excellent care during our campaign and were provided with quick turn arounds on items that we deemed important. I was impressed also by his regular check-ins with a synopsis of the work that was being accomplished on our behalf.
David Crosby
Owner