Cheap SEO for Solar Companies: Why These Campaigns Are Doomed to Fail

SEO for solar companies isn’t the right strategy for every company. If you have only a few $100, there are better ways to market your company. Don’t waste money on cheap SEO for solar companies. Here’s why…

The solar industry is rapidly growing; in the U.S. alone, the industry grew by 52% in 2023. With such fierce competition, standing out and being first in line is crucial. Make a difference through successful solar SEO marketing! 

• How is your solar SEO strategy performing? 
• Is your SEO strategy enough to propel you toward your sales goals without cheap tactics?
• Are you able to prove ROI on your SEO efforts? 

While the temptation to go for a budget SEO can be strong, especially when working with tight finances, results are not guaranteed and could even cost you more in the long run. 

In this guide, we’ll explain why solar companies with cheap SEO mindsets are doomed to fail. Whether you’re currently using cheap solar SEO, contemplating it, or trying to transition your SEO strategy, we’re here to help you make an informed decision.

Key Takeaways:

1. Industry Growth: Solar companies must leverage effective SEO strategies to stand out in a rapidly growing industry.
2. Negative Outcomes: Besides unsustainable effects, cheap SEO can lead to serious penalties, including the potential removal from search engines due to “black hat” tactics.
3. Choosing a Provider: Selecting an SEO provider with the right knowledge of the solar industry and who commits long-term through comprehensive and ethical strategies is crucial.

Why Cheap SEO is “Cheap”

Let’s look at the figures.

Say an SEO agency targeting solar makes $10,000 a month. That could be 2-3 high-quality clients at $3000/month, or 33 clients at $300/month.

Are you looking for quality, or is it just another number and an invoice for your marketing agency?

Cheap SEO mainly exists for personal gain rather than genuinely affordable service.

Agencies providing low-quality SEO services focus more on quick profits than client satisfaction. Once a contract is signed, their priority soon shifts to securing new clients instead of fulfilling commitments to existing ones.

This is what is known as “churn and burn”. Cheap solar SEO agencies are always searching for the next client, as they know their current client base will cancel out due to a lack of results.

The definition of Cheap SEO is very subjective, depending on a company’s capital. For instance, large enterprises can pay thousands, and smaller businesses, in comparison might be willing to only spend a few hundred dollars.

And, for this very reason, a quick search for “cheap SEO services,” yields dozens of solar SEO companies with apparent budget-friendly solutions. No wonder why many confuse “poor SEO” with “affordable SEO”. 

For less than a hundred bucks, you are promised “professional” service. But cheap SEO is beyond overhead, the amount is just bait to lure more unsuspecting clients.

When closely looked at, you’ll find that the service is cheap in many ways. This includes the quality of service, the strategies employed, and what is achieved. Engaging such services exposes your business to spammy and questionable SEO contractors.

In short, it’s often harmful rather than beneficial.

Why Cheap Solar SEO Will Fail

They Focus on Vanity Metrics – NOT Leads and Revenue

If you’ve spent time and money in SEO, you’ll see buzzwords like traffic, impressions, and ranking #1 – but that data is just the first step in determining SOLAR ROI.

There’s never any talk about revenue. That’s how you can tell the SEO agency doesn’t care about YOUR bottom line, and we think that’s wrong.

Take a look at the snapshot from our client’s dashboard (and yes, those numbers are real).

Lack of Industry-Specific Expertise

The main problem with cheap SEO services is their lack of expertise in the solar industry. These people rely too much on generic, cookie-cutter strategies that fail to effectively connect with homeowners and businesses interested in solar solutions. 

Ask yourself: If I were to make a purchase, would I choose a company that addresses my specific needs or one that sends out generic messages?

Clearly, you’d prefer a company that offers relevant recommendations, just like 91% of consumers would. Think about the impact of a solar SEO partner who has genuine industry experience. 

With such expertise, you’ll gain a significant edge in this competitive market and ensure that your efforts and investments will have tangible outcomes. 

Superficial Busywork

Cheap solar SEO companies do superficial, repetitive tasks like generic link-building or AI-generated content. These might look good on a progress report, but they do little to truly generate ROI.

With only using basic tools, these companies cannot craft engaging content, perform in-depth personalized keyword research, or optimize your site’s structure for a better user experience. 

Imagine:

• 72.3% of sites suffer from slow-loading pages, whereas 59.5% have missing H1 tags, issues that severely hinder a site’s ability to rank well. 

Without the capability to address these pitfalls, cheap SEO leaves solar companies stuck where they started, invisible to the right customers, and overshadowed by competitors who invest in quality SEO strategies.

Potential Client Churn

Ever heard the phrase, “pay peanuts, get monkeys”? This rings true if you have cheap SEO. As mentioned, these providers focus on acquiring as many clients as possible, with little to no genuine commitment or accountability. 

They tick tasks off their list and consider their job done, leaving your solar company saddled with poor customer service; no feedback, Q&A, or strategies discussed.

You’re left paying for a monthly service that fails to deliver, despite grand promises like “expect to hit over 100 keyword rankings in month 1!” or “dominate Google rankings in 3 weeks!”. Claims that with little more than false hope.

This recurring disappointment can lead to a cycle where solar companies frequently switch SEO contractors, each time hoping for the best, only to encounter the same low-quality service.

Short-Term Tactics, Long-Term Consequences

Agencies with cheap SEO often use quick, unethical black-hat tactics that might initially seem effective but are unsustainable and risky. These shortcuts can lead to severe penalties, such as your site being completely removed online.

Reputable solar SEO agencies like us, in comparison, use ethical, white-hat strategies that comply with the latest search engine algorithms. 

Our focus is sustainable growth and long-term success and what drives revenue for your solar business.

Did you know that forty percent of local SEO campaigns deliver a 500% ROI? If you want to capture the full potential of local search for your solar business, don’t hesitate to contact us today.

Why Quality SEO Needs to Cost More

We often associate higher price points with better quality, believing that more expensive products have superior performance. This belief is especially true for SEO, a field that requires expertise and professionalism—no cutting corners. 

In addition, premium tools for detailed keyword research, crafting engaging content, and optimizing web design do not come cheaply. 

High-end SEO services also demand ongoing effort and continuous improvement to remain effective. Remember, effective SEO goes beyond simple visibility; it involves conversion and customer retention, all of which require honest and full-time work.

Nonetheless, solar SEO prices vary, but services around $500-$1000 signal cheap and low-quality work. Solar is just too competitive.

At Easy Mode Media, we offer only premium SEO ranging from $2,500 to $7,500/mo. 

Contact us for pricing that fits your company’s size and marketing plan.

How To Spot The Right Solar SEO Provider

The quickest way of finding the right solar SEO provider is simple; start by talking to us.

We are experts in SEO for the solar industry and can help you understand what to look for in a reliable partner. Nonetheless, it’s important to know the key factors that distinguish the good from the bad:

• Industry Experience: Look for an SEO partner who deeply understands the solar market. They should have:
  • A proven track record with successful case studies or client testimonials.
  • Strategies tailored to resonate with your target audience and address your specific needs.
• Transparency and Realistic Pricing: A trustworthy service will:
  • Clearly explain their strategies and how they plan to achieve your goals.
  • Provide regular progress reports to keep you informed.
  • Provide pricing that aligns with the scope of work and expected returns. Be cautious of promises like overnight success or guaranteed top rankings at low costs.
• Comprehensive Services: The best SEO company will offer:
  • A full range of SEO solutions, including on-page and technical SEO.
  • Content creation tailored to the solar industry.
  • Local SEO expertise to help you capture local leads effectively.

Focusing on these key areas ensures your SEO investment drives sustainable growth and long-term success for your solar business.

Frequently Asked Questions About Cheap Solar SEO 

How does SEO impact my solar company’s market visibility?

SEO enhances a solar company’s online visibility by improving search engine rankings, making it easier for potential clients to find and engage with their services in a competitive market.

What are the signs of ineffective solar SEO strategies?

Ineffective strategies often end in stagnant or declining search rankings, decreased website traffic, and poor conversion rates despite ongoing efforts in SEO.

How can poor SEO affect my solar company’s reputation?

Poor SEO, especially using black-hat techniques, can damage a company’s reputation, leading to penalties from search engines and a loss of trust among potential customers.

Why is targeted content important for solar company SEO?

Targeted content addresses the specific needs and interests of potential customers, increasing engagement, improving SEO rankings, and driving more qualified leads to the business.

What role does technical SEO play in the success of my solar company’s website?

Technical SEO ensures that a solar company’s website is optimized for search engine algorithms, improving load times, mobile friendliness, and the overall user experience, which are crucial for high rankings.

Can effective solar SEO reduce customer acquisition costs?

Yes, effective SEO targets the right audience organically, reducing the need for paid advertising and lowering overall customer acquisition costs.

What should I look for in solar SEO service guarantees?

Solar companies should seek guarantees that focus on measurable outcomes like improvements in rankings, traffic, and lead quality, rather than vague promises of top rankings or overnight success.

What is the minimum and maximum price for solar SEO?

Maximum and minimum SEO prices heavily depend on what your company can allocate. To determine how much you can afford, consider the scope of the SEO campaign, the level of competition, the specific services required, and the SEO partner you choose.

Summary Table

Easy, But Not Cheap

As you’ve learned, SEO is more than just a monthly cost when done right; when done right, it will generate consistent solar leads for years to come.

Resist the temptation of low-cost, high-risk SEO services. Their one-size-fits-all mentality can lead to becoming obsolete on Google. The promise of an easy solution with cheap SEO comes with headaches and wasted resources.

If you’re looking for a genuinely easy way to dominate your market, you’ve come to the right place! Our name—Easy Mode Media—says it all.

We handle things differently!

With personalized strategies and clear, consistent communication, we ensure a smooth and straightforward path to success for your solar company.

You’ll also have a dedicated team that’s always easy to reach, easy to talk to, and committed to making everything easier.

To us, you are not just another client; you’re a partner.

Experience our proven solar SEO process that guarantees you a 3x ROI!

Excited to start? Book a call by using the Calendly schedule below.