Why Do Electricians Need Search Engine Optimization?

why electricians need local SEO

If you’re running an electrical business serving local or national clients, Search Engine Optimization, or SEO, is going to be incredibly valuable to your business.

The growth potential when it comes to SEO Return On Investment (ROI) is huge – in fact, it beats out paid advertising and social media marketing.

But why is organic search so important for electrical businesses?

Why is local search valuable for electrician companies?

For most home service-based businesses, customers will look for an electrician in a localized area, which tends to show a 3-pack in listings and a map of the area where results are located in the area.

For these local searches, 72% of all clicks go to the top 3 results in the local results. By even sitting at 4th in this list, you’re lucky to get a fraction of the leads from Google.

Local SEO services for electricians are crucial to gaining consistent leads from customers in your area looking for an electrician now.

Understanding SEO For Electricians

A Local SEO campaign is often the best option for most small businesses with a limited budget, ranging from $500-$1,000 per month. The aim of this campaign is to promote your business to hyper-specific areas you service.

The other option is a complete SEO campaign. These campaigns are much more intensive, time consuming, typically take longer to see results and cost much more, but position your brand as the go to option for electricians in your town, city or region – which can gain your business incredible ongoing value.

Being the best source of information and services allow you to top any search results, whether local or traditional search results. This process is a long-term strategy and can take up to 12 months to see sustained results, but once you’re there, traffic and conversions happen almost effortlessly.

This process includes optimization of your website (if you don’t have one, we can build you a conversion-focused website), building authority and trust with Google and analyzing various sources to evolve the strategy over time.

These services range around the $2,000+ mark and can include content creation and link building as needed. They are complete organic strategies designed to position your business as the best option available for electrical services.

Why outsourcing local SEO services is a great option

We already mentioned SEO is a long-term strategy, and that’s coming from a specialized expert. How long do you think it would take to see those results if you go at it yourself and learn along the way?

We have years of experience under our belts and know lots of tricks to get your website indexing faster, higher in search results and converting more quickly.

With this saved time, you can focus on your business while the leads steadily flow in from Google. We’ve done it for businesses just like yours – check out our case studies.

If that sounds like a good deal, you can book a free consultation with the owner of Easy Mode Media by clicking the image below. We look forward to hearing from you and seeing how we can help your business grow.

Book a strategy session with Easy Mode Media

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top