What We Do

Our SEO services for solar companies are like no other. Why? Because we’ve got high-level, first-hand knowledge of the solar industry. We get you ranked better than anyone else with a proven strategy that works.

We only work with contractors and we focus on SEO.
Which means we’re the experts in what we do.

We offer 3 things that set us apart from every other agency out there:

We only work with solar contractors

Your campaign will be lead by a qualified electrician with hands on experience in the solar industry. We know what drives traffic and conversions for your business.

We focus on revenue

Investing with us allows you to see exactly what is working and what isn’t with our focused conversion tracking strategy. You’ll know exactly how your SEO campaign and website are generating leads for your business.

We include a free website with services

Yes, you read that right. We know what converts when it comes to web design for solar websites. If your site doesn’t convert traffic into targeted leads, we help with that as well.

Contact us today for a free video audit of your website

SEO for Solar Companies: Say Goodbye to Low Google Rankings – Here's Our Tested SEO Strategy

Tell me if this sounds familiar: you’ve experienced poor site traffic after launching your site (or even after several months or years). No matter what you do, nothing seems to work. Don’t worry – we’ve heard the same story from many of our clients.

Here’s the thing: for solar contractors, the top three organic search results receive on average two-thirds (68.7%) of all clicks in Google search results. The tenth listing receives just 2.2% – and by the time we get onto the second page, you can forget about receiving any attention.

Getting ranked for the critical keywords is critical. But the keywords and strategies for the solar industry aren’t the same as for everyone else. That’s why Easy Mode Media solely focuses on SEO for solar companies – developing strategies tailored to your needs.


In fact, that’s all we do – we are a 100% solar-specialized SEO agency, helping solar contractors and companies get seen.

Tired of SEO agencies promising you all the leads under the sun but leaving you in the dark? That will never be us. If you’re ready to increase your online visibility and create a website that converts, we’re ready to help.

Does your solar website convert traffic into targeted leads?

Many contractors we speak to have tried SEO and often we hear things like “we didn’t know if the agency was making a difference”.

Ranking well for keywords that matter is the first step in a profitable SEO campaign.

We need to make sure that traffic actually converts by getting in touch with you, so how can we do this?

We track all conversions at a page level – we can show you exactly what is converting and explain why.

Your Website Needs to Convert. We're Giving You One For Free (Yes, Really!)

Performing the best on Google is in large part due to your site – the keywords, the page loading speed, and its overall user interface. We believe it’s so important to your success we’re giving our clients a free website as part of our service.

Sounds too good to be true? You better believe it. We’ll ensure consumers have an unforgettable site experience, boosting conversions and skyrocketing your conversions. 

We’ve done it before – and we know it works.

We Measure the Only Metric That Really Matters: Revenue

You shouldn’t hire an SEO agency only to see more clicks that don’t result in sales. Sure, brand awareness is important. But if you do not see more leads and more sales, what’s the point?

Our founder, Ben McLaughlan, worked for over a decade as an electrician – he knows better than anyone the importance of leads, sales, and revenue to solar companies.

That’s why our entire SEO strategy isn’t directed at meaningless metrics. We target the most important metric of all: revenue.

1. Connect and Strategize

Everything begins with a conversation. You tell us where to focus, and we get to work. Unlike most SEO agencies, we'll target customers and services where you make your money.

We can even direct our efforts toward a specific location – developing a strategy tailored to your local needs. At this stage, we want to understand your business, your customers, and your expectations – so we can surpass them.

3. Elite Reporting

Every month you’ll get a report from us, detailing what was done, what is upcoming and how the campaign is looking. It focuses on what matters - revenue.

We'll deliver concrete advice on how to improve your results based on the data we analyzed. Our reports are always written in plain English, making them easier to understand.

If you’re investing in SEO you want to know you’re getting your money back. Our reporting lays that out so it’s clear that you’re making money.

2. Indepth Site Research

Your custom SEO strategy needs to be built on a foundation of data-driven research and results. From your site audit to competitor research, we'll identify everything you need to do to improve your ranking and boost organic traffic based on specific key performance indicators (KPIs).

Our research sets us apart. We obsess over the details, gearing our findings towards your end goals, ensuring you receive a high ROI for years to come.

4. Non-Stop Monitoring

SEO is a long game. After delivering our high-level report, we'll continue to monitor your site, checking the KPIs to see if you maintain your ranking and organic site traffic. In fact, you'll hear from us every single month with a report detailing how much money we've made for you.

No fluff, fake or confusing reporting. We want to show you precisely where your money comes from in the form of leads using our tracking methods.

1. Connect and Strategize

Everything begins with a conversation. You tell us where to focus, and we get to work. Unlike most SEO agencies, we'll target customers and services where you make your money.

We can even direct our efforts toward a specific location – developing a strategy tailored to your local needs. At this stage, we want to understand your business, your customers, and your expectations – so we can surpass them.

2. Indepth Site Research

Your custom SEO strategy needs to be built on a foundation of data-driven research and results. From your site audit to competitor research, we'll identify everything you need to do to improve your ranking and boost organic traffic based on specific key performance indicators (KPIs).

Our research sets us apart. We obsess over the details, gearing our findings towards your end goals, ensuring you receive a high ROI for years to come.

3. Elite Reporting

Every month you’ll get a report from us, detailing what was done, what is upcoming and how the campaign is looking. It focuses on what matters - revenue.

We'll deliver concrete advice on how to improve your results based on the data we analyzed. Our reports are always written in plain English, making them easier to understand.

If you’re investing in SEO you want to know you’re getting your money back. Our reporting lays that out so it’s clear that you’re making money.

4. Non-Stop Monitoring

SEO is a long game. After delivering our high-level report, we'll continue to monitor your site, checking the KPIs to see if you maintain your ranking and organic site traffic. In fact, you'll hear from us every single month with a report detailing how much money we've made for you.

No fluff, fake or confusing reporting. We want to show you precisely where your money comes from in the form of leads using our tracking methods.

Contact us today for a free video audit of your website

SEO for Solar Companies That Works

Whether it’s our attention to detail or tried-and-tested SEO strategy, we get results. High rankings in Google, actionable insights, and ongoing site tracking.

Little wonder that our clients see rising organic traffic, leads, and sales.

210 %
conversions increase from search result clicks
190 %
organic traffic increase traffic from organic search results
80 %
time on page increase from organic visitors

What does SEO services for solar contractors look like?

Every campaign we take on looks a little different – no two solar contractors are identical and our work reflects that. We take what you do and your goals into account to create the best website that will generate you more revenue.

Basically, our strategy breaks up into 4 phases:

Phase 1 - Initial Strategy Creation and Website Rebuild

The first phase is busy. If you’re taking advantage of our free included website design we offer clients, that will take place in this first month. We will get approval with you every step of the way and there won’t be any interruptions to your live website.

As for the SEO strategy, we investigate everything - keywords, competitors, conversion rates, content and so much more. We then take all this information and identify what we want to focus on - called the “low hanging fruits”. This helps us get a positive ROI for your campaign as quickly as possible.

This phase usually takes 4-6 weeks.

Phase 2 - On-Page Optimization

This stage takes all existing content and website structure and optimizes it to do better in Google search. We know what ranks when it comes to solar contractor’s websites, so we restructure your website, content and all media to rank well.

As the campaign evolves, we are always performing on-page optimizations, it should always be part of the process.

Initially, this phase lasts for 4-8 weeks, depending on the size of the website, it could be longer.

Phase 3 - Quality Content Creation

The third phase is all about creating content that converts. We’ve identified the keywords to rank for, we know what your main competitors have on their websites and we know what your customers search for.

We take all this information and create content that converts. We start with core pages that are needed and eventually work towards blog and project page content.

This phase is ongoing, meaning we’re always creating quality content for as long as you’re a client.

Phase 4 - Relevant Link Building

Many SEO agencies will jump right to links with a campaign. Which is a terrible idea. Once we have great content that we know will drive business, we use our link-building process to increase the authority of your website.

Typically, 5-10 hyper-relevant and authoritative links can break great content onto the first page of Google, though this does depend on the level of competition we’re going up against.

This phase is also ongoing. We’re always identifying and building new links to your website, as it is an important part of SEO - but needs to be done right.

Phase 1 - Initial Strategy Creation and Website Rebuild

The first phase is busy. If you’re taking advantage of our free included website design we offer clients, that will take place in this first month. We will get approval with you every step of the way and there won’t be any interruptions to your live website.

As for the SEO strategy, we investigate everything - keywords, competitors, conversion rates, content and so much more. We then take all this information and identify what we want to focus on - called the “low hanging fruits”. This helps us get a positive ROI for your campaign as quickly as possible.

This phase usually takes 4-6 weeks.

Phase 3 - Quality Content Creation

The third phase is all about creating content that converts. We’ve identified the keywords to rank for, we know what your main competitors have on their websites and we know what your customers search for.

We take all this information and create content that converts. We start with core pages that are needed and eventually work towards blog and project page content.

This phase is ongoing, meaning we’re always creating quality content for as long as you’re a client.

Phase 2 - On-Page Optimization

This stage takes all existing content and website structure and optimizes it to do better in Google search. We know what ranks when it comes to solar contractor’s websites, so we restructure your website, content and all media to rank well.

As the campaign evolves, we are always performing on-page optimizations, it should always be part of the process.

Initially, this phase lasts for 4-8 weeks, depending on the size of the website, it could be longer.

Phase 4 - Relevant Link Building

Many SEO agencies will jump right to links with a campaign. Which is a terrible idea. Once we have great content that we know will drive business, we use our link-building process to increase the authority of your website.

Typically, 5-10 hyper-relevant and authoritative links can break great content onto the first page of Google, though this does depend on the level of competition we’re going up against.

This phase is also ongoing. We’re always identifying and building new links to your website, as it is an important part of SEO - but needs to be done right.

Our Enduring Promise

Your satisfaction is our #1 priority. When you choose Easy Mode Media, we’ll never give you the runaround. We know how frustrating it is to ask for an update and not hear anything for weeks or longer.

We’ll provide you with routine updates throughout the project. As we perform our research, we’ll let you know how things are going. We never keep our clients in the dark.

Better still, we’ll deliver monthly updates detailing your progress and increased revenue. Our monthly reports will provide a complete overview of our work – so you know exactly how we’re earning you money.

Finally, we include a FREE WEBSITE to ensure high conversion rates for our clients (yes, really!).

Request a free consultation now – you have nothing to lose (and everything to gain).

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