Should I Invest in SEO for a Solar business?

Looking to invest in Search Engine Optimization for your solar company? Easy Mode Media specializes in solar SEO campaigns and can provide a high ROI on your budget.

We are focused on what is most important for your business – getting new leads consistently for your solar business.

We work with solar companies around the globe to devlier solid ranking strategies that have long-term goals in mind.

Without an on-going strategy for SEO, the competition will slowly gain more market share and the longer you decide against optimizing for search, the harder it will be to catch up.

What does a local Solar SEO campaign look like?

SEO is the process that helps increase your company’s visibility in organic search engine results pages by following a framework of best practices.

SEO strategy for electricians depends on its goals, target audiences, and the competitiveness of its industry.

First of all, we need to have a conversation to make sure SEO is the right way to go for your business. If there are better options, we are open, honest and transparent.

From there, a complete website audit is completed – this looks at technical SEO issues, competitor analysis, keyword research, local SEO, on-page and off-page problems causing issues when it comes to ranking well for your critical keywords.

Next we set out to fix issues and improve the website itself. We want to make sure users have a great experience on your site, as this will help the conversion rate of your site.

Depending on the first few steps, we then set out to start building expertise, authority and trust (E-A-T) with your audience and Google themselves. We do this by creating strong backlinks from trusted resources on the web as well as improving any local SEO signals for electricians.

We then look to create content that users and search engines will love, specific to the solar industry, based on keyword and competitor research. Great content is a pillar of any complete SEO strategy.

An efficient SEO strategy is one that is constantly evolving and iterating. It should be constantly adapting to the ever-changing web environment, so the strategies that work now may not work in the future. A good SEO strategy also needs to be tailored to each website’s individual needs and audience demographics.

Frequently Asked QUestions

There isn’t a clear cut answer to this, as no two solar companies are the same. Typically, our average campaign will run for 6 months, but more competitive locations may take 12+ months to begin to dominate the first page of Google.

Our typical campaigns cost anywhere from $1,000 – $1,700, with a start-up fee of $250.

This includes all on-boarding and all basic services needed to provide solid and long-term results. Some large campaigns may need extra services to reliably rank better over time, that’s why we ask to get in touch with us and we can discuss what is needed and what to expect.

We know solar and we can give you the best results.

A specialist in the solar field needs someone that understands the industry. Not only do we work with multiple solar installers, we have hands one experience in the field. 

Some of the benefits include:

  • Increased visibility on search engines over your competitors
  • Better rankings on search engine results pages that improves branding
  • Better conversion rates and a high Return On Investment (ROI)

While this marketing strategy is a long term one, meaning it takes time to rank well and gain targeted traffic, over time SEO is one of the cost-effective way to generate organic and passive leads. It takes time, effort, and patience but the rewards are worth it.

Good SEO isn’t cheap. There are budget campaigns out there, but these often cut corners to keep costs down. By doing things cheap, you run the risk of a penalty from Google or at the very least, wasting time and resources.

If you’re serious about seeing results from SEO, investing the money will pay off in the long run.

Get in touch today for a free SEO consultation 

If you’re ready to invest in long term growth for your business from search engines, contact Easy Mode Media to see how we can help you achieve your goals

Scroll to Top