One of the trickiest parts about being any type of contractor is finding a steady source of customers.
As an electrician, getting your name out there can be hard. When you do a job properly, customers won’t need to call you back until they’re remodeling or expanding. So how can you find new business?
In today’s digital age, setting up a website is a great way to attract new customers. Once you’ve got a website with some information about yourself, you’ll need to direct customers to your internet real estate so they can learn all about you and your services.
That’s where we come in. Just like you’re an expert when it comes to electrical wiring and equipment, we’re experts in making your website more prominent on the internet.
We’ll help ensure that when people look for an electrician in your area, your site is among the very first results, giving you a steady stream of organic business opportunities.
Why Easy Mode Media?
There are plenty of SEO agencies out there, so why choose Easy Mode Media?
- We specialize with electrical companies. We know both SEO and the electrical industry.
- The founder of Easy Mode Media, Ben McLaughlan, has been an electrician for a decade and knows the craft.
- We focus on what matters – getting more leads and customers to your business.
If you’re shopping around for SEO (and you really should), make sure you choose someone that knows what you do.
Why do Electricians Need Search Engine Optimization services?
SEO, or search engine optimization, refers to the process of making your website more attractive to search engines.
When a prospective customer turns to Google to look for help with their electrical problems, their search queries will return a list of many websites.
As specialized electrical SEO, we focus on getting your website to the top of search for keywords that convert and drive business.
Typically, an SEO campaign will cover 10 angles to make sure your site is primed for search.
1. Local SEO
For contractors and other service-for-hire professionals, Local SEO is especially important. A properly optimized website will be highly ranked for searches with zip codes, neighborhood names, city names, and even phrases like “near me.”
This means that when someone in your service area looks for an electrician, your site will be one of the first results to pop up. SEO doesn’t just affect normal Google lists, either: it can make you more prominent on Google Maps and even services like Yelp and more.
As a contractor, you’re not trying to get millions of page hits from out-of-state visitors. Instead, your goal is to generate quality local leads so you can serve customers in your area. We get that.
Our SEO services package is focused on local searches. We won’t waste your time and money on rankings that aren’t relevant to you. Instead, we put all of our efforts into ensuring that customers in your area find you, not the competition.
2. Keyword research
Figuring out what your customers are searching for is the cornerstone of SEO. By understanding the sorts of things that people type into the search box, you can optimize your pages and sites to deliver content tailored specifically for those keywords.
Here are some of the things that people searching for electricians tend to search for:
- “Electrician Near Me”
- “Best Electrician Near Me”
- “24 Hour Emergency Electrician”
- “Residential Electrical Contractors”
- “Electrical Service Companies”
- “Electrical Installation Service”
- “Commercial Electrical Contractors”
- “Approved Electrical Contractors”
We’ll help you determine which of these keywords your customers like best, which ones your competitors have left untapped, and whether there are any additional queries that customers in your region like to use.
Based on these results, we’ll optimize your site to get as much local traffic as possible.
3. Competitor Analysis
You’re probably not the only electrician in your area. As part of our SEO services package, we’ll scout out your completion for you, analyze their websites, and see what keywords and services they’re covering.
Armed with this data, we can make informed decisions about which directions you can take in your own SEO efforts. If you’ve got dozens of competitors who have sunk thousands of dollars into targeting specific keywords, fighting them head-on might not be the best choice.
Instead, we can take other angles, giving you a fighting chance without having to spend a fortune. Conversely, if your competition isn’t as stiff, we can help you funnel in a wide range of local leads by targeting broad, but relevant in-demand search phrases.
4. On-page Optimization
In the SEO world, on-page optimization refers to improving the content of a website or the website itself.
This might mean uploading your best pictures, tweaking the text on your page to be more search-engine friendly, or even overhauling your website backend so that things load faster.
Believe it or not, load times can have a huge impact on your local SEO rankings! We’ll also make sure that pages on your site are linked together in the best way possible, helping build your search engine rank while also giving customers quick links to the information that they’re looking for.
Once it’s been optimized, your site will look better to both Google and your prospective customers. They’ll be able to quickly understand why you’re the best option for electrical services in your area.
5. Content Creation
One of the most time-consuming areas of SEO is having a backlog of useful, interesting content. Google needs to know that you’re an expert electrician.
In order to show off your expertise, we’ll help you post blog entries and other pieces of content to your website regularly. Over time, these will help target specific keywords, keep visitors engaged for longer, and prove that you know what you’re talking about when it comes to fixing any electrical issue.
We’ll work with you to provide content that’s on-brand and relevant to your audience that will drive traffic that converts.
6. Web Design
Modern SEO isn’t just about the words on a page. Instead, it takes many factors into consideration, including load times, responsiveness, how long a visitor stays, and what pages each piece of content links to.
Navigating this maze of factors can be tricky, especially if you’re not up to date on SEO practices. We’ll help you put together a website that looks great to both search engines and customers, keeping your page rank high and your incoming calls even higher.
Our main consideration for any campaign is getting leads – and website design is a crucial component.
7. Off-page Optimization
If on-page optimization is modifying your website, off-page optimization is everything else.
Google doesn’t just look at websites in a vacuum when it’s determining its search rankings. Instead, it attempts to guess how relevant a site is to a particular topic by weighing a number of factors, including who links to it, where it’s mentioned, and how much time visitors spend on the site.
We’ll help you with all of these criteria so you can get the search page rankings you deserve.
8. Link Building
As the owner of a website, it can be hard to generate powerful external links that point to your site.
That’s where we come in. We’ve got the contacts and resources we need to ensure that there are plenty of outside sources linking back to your site as an authority resource.
We’ll utilize our connections within the industry to generate high-quality backlinks to your content, helping the search engine understand that your site can be trusted as the right answer to customer queries.
9. Local Citations
In addition to traditional backlinks, we’ll help you build up neighborhood references and citations to increase your visibility on Google Maps.
By filling out plenty of local references, we’ll help increase your prominence in both casual map scrolls and relevant local searches. When people type in things like “electrical repairman + your city” you want to be near the top of the list. We can help.
10. Monthly Reporting
This is often an area that many agencies will fall short on. You will know what is going on with your campaign and what is in the works.
Once everything is set up, you’ll want to check in and monitor your progress. We’ll provide you with detailed reports and a monthly call where we go over everything and answer any questions you have.
By monitoring keywords, clicks, links and conversions you can get a good idea of how you’re doing — and that’s only the beginning.
By checking in regularly and tweaking your current campaign based on incoming data, you can stay ahead of local trends and keep your search rankings high in a competitive field.
Frequently Asked Questions:
Still confused? Here are some of the questions that we tend to get from our electrician clients.
Why Should I Use Local SEO?
When people have a problem, they’ll often turn to Google or another search engine for help. Taking advantage of local SEO ensures that you’ll be among the first few results for relevant local searches.
This means that you’ll get lots and lots of people calling your business and hiring you for their electrical problems. The more business you get, the more money you can make.
How Much Does Your Electrician SEO Service Cost?
We work with all of our clients to come up with a plan that suits their budget, their goals, and their competition.
Our typical package is $1,500, per month. Though depending on some factors, we may alter this on a case-by-case basis.
SEO services shouldn’t be cheap. Your business is unique and needs devoted attention to get solid, long-lasting results. That’s what we do at Easy Mode Media.
How Long Before I Get Results?
SEO isn’t instant and it can’t be guaranteed – stay away from packages that promise things like this.
Depending on your site, your competition, and your strategy, it can take several months. With SEO, you’ll start to see significant improvements in keyword rankings within 6-9 months. Long-lasting SEO results can take 12-18 months.
If you’re serious about SEO, this process is an ongoing strategy and some aspects of the campaign should continue, even after you’ve stopped working with us.
Keyword rankings aren’t the best measurement for demonstrating a positive Return On Investment (ROI). Instead, we focus on the areas that make your business money – revenue and conversion rate.
Get A free strategy session today!
Wondering how all of this works? Want to know how much improvement we can make? Get in touch today and we would love to jump on a strategy call to see how we can help you drive more leads and sales!