First of all – what even is Local SEO when it comes to an electrical company?
Local SEO is a subset of search engine optimization that focuses on ranking well in search engines for a specific geographic location. It includes improving Google My Business, content optimization, citation building, and review management.
In this section, we will discuss how to rank higher in the organic results with local SEO as well as how to use localized search results as a whole to grow your business in your area.
If you’re interested in learning more about a complete SEO campaign for electricians, it’s what Easy Mode Media specializes in.
Here are 6 factors that can affect your local business with Google’s local search results
1. Name, Address, Phone Number – NAP
This is a crucial step of any Local SEO strategy. If Google shows the wrong business information in search results, this can reduce the user experience. Google needs to be confident that your business name and contact details are right.
Getting your NAP right extends past your own website and Google My Listing profile. Anywhere your business shows up on the internet should have identical information – social media, local directories, etc.
2. The Quality of Your localized Content
Localizing content is one of the most important ways to grow your business globally. Many electricians are not aware of how important it is to have a local content strategy encompassing product localization, language translation, and voice localization.
Having high-quality localized content can help you accomplish your marketing goals by increasing the reach of your brand, improving customer satisfaction, and increasing conversions.
3. Your Targeted Keywords for local SEO
What words are your customers using to search for electrical services online? By analyzing the specific words and context, you’re able to serve up much more valuable content to a reader.
This develops your brand as the go-to source of reliable information and Google repays this authority with ranking high in search results. This means more traffic and customers.
4. The Quantity and Quality of Your Citations
A citation is a mention from another website that lists your business name, address and phone number (NAP).
Citations can be used to demonstrate your knowledge in a field and show potential employers, conferences, and journals that you are an expert in the field.
5. The Quantity and Quality of Reviews
Reviews often play a large role in the purchasing decisions of consumers. For this reason, they are an important part of most marketing strategies.
Reviews represent a type of social capital and, as such, the number and quality of reviews can be crucial for retaining and attracting new customers.
6. Localized Suburb Pages
Whatever area you serve of your city, you want localized content. For example, let’s say your one location serves 4 local suburbs.
One generic page for the entire city might do okay, but without specific content for each location, you’re leaving clicks and calls for your competition.
One common pitfall here is to copy and paste content across multiple pages. You want each page to have unique and valuable content for the best results.
The Benefits of Local SEO Tips for Electricians
Local SEO is a type of search engine optimization that can be performed by any company, big or small. Whether you operate nationwide or a small town, dominating local search provides ongoing benefits for electrical businesses.
It is important for electricians to know the benefits of local SEO before they start spending time and money optimizing for local search – as you can overdo it.
3 benefits of local SEO are:
1. Easier for customers to find your company
97% of users search online to find a local business and 78% turn to Google before an offline purchase.
Those are statistics no business owner should ignore. If you’re not getting found by searchers, your competitors are – I guarantee it.
Appearing in those top local search results and in the local map pack is crucial. The longer you leave it, the harder it is to catch up.
2. Get more leads
Improving rankings and increasing traffic to your website is what many owners focus on – but we should focus on what really matters – customers.
Getting people to call and contact your business should be the main goal for electricians and everything on and off-site should move a potential customer in this direction.
3. Gain trust in your business
Sometimes a user isn’t ready to make a purchase or contact a business, but your business begins to generate trust, both from the reader and Google itself.
If you’re providing consistently solid information for readers, customers will return and Google will notice this. There are several ways to generate trust further, from a great user experience to gaining authoritative links.
Local SEO Checklist For Electricians
An SEO campaign for a local electrical company will be different than a typical campaign focusing on regular search engine optimization.
Local SEO focuses on targeting an area that you serve. Rather than casting a wide net with general SEO, a local business is after a targeted strategy to reach customers looking for their services.
Before you start with Local SEO, there are a few things questions you should ask:
- What keywords should I focus on?
- What other platforms and social media outlets should I be active on?
- How can I make my website mobile-friendly?
- How do I make my website load fast enough on mobile devices?
- How can I prove to Google my website is the go-to resource?
Create a Successful Online Marketing Strategy with These Local SEO Tips
The conclusion of this report is that by using these local SEO tips for your home service company, you can create a successful online marketing strategy.
Since 55% of consumers use Google within 24 hours of making a purchase or decision, it is crucial to optimize your website for these keywords in order to get the best results.
Interested in talking with Easy Mode Media about how we can help your business get more leads from Google?
Contact us today!