Home services SEO

Who do we help?

We focus on any business in the home services industry. If your business works on repairing or working on homes, Easy Mode Media can help you get more leads – simple as that.

We focus on Search Engine Optimization (SEO). That means ranking your business higher in search results on Google. The exact strategy we deploy varies depending on your individual business and market, but first, how can your home service business benefit from SEO? 

Why does SEO matter for the Home Services Industry?

If your business would benefit from more leads from Google search results, SEO should be a key component of your digital marketing strategy.

Over 70% of people searching for a home service company turn to Google search to find the best business to contact. 

This means thousands of searches happen every single day and if your business doesn’t appear on the first page (or on the map results) you lose that business to the competitors.

On top of that, customers contacting you are looking to buy, they are in the mindset to get a problem solved, usually right away, so closing these leads is much easier than other forms of marketing.

What is SEO when it comes to the Home Services Industry?

Search Engine Optimization is a broad term targeting ranking higher in search results. We like to split SEO into 3 categories.

  • Complete SEO Strategy

This strategy stops at nothing to get you #1. Optimize your current website, gain authority and mentions on the internet to become the trusted source, analyze analytics and evolve the strategy over time to continually dominate the search results in your industry.

This often includes creating content. We often hear that “content doesn’t work” and that’s simply wrong. It does work, content is incredibly powerful when done right. Creating the right content is key and you need the experience to know what will work.

There’s a lot more to a complete SEO strategy. A typical cost of this strategy begins at $2,500 and up, per month. This is because when it comes to SEO, you get what you pay for. 

  • Local SEO Strategy

If you simply don’t have the budget for a complete strategy, or your local area isn’t that competitive, a Local SEO strategy for your home services business might be enough to triple your revenue.

Getting consistent reviews, optimizing your Google My Business profile, Name Address and Phone Number optimizations and reputation management all play an important role here.

Here’s a detailed overview of Local SEO tips directed at electricians. This strategy begins at $750 per month.

  • Website design

The design of your website isn’t a typical SEO concern, but if redesigning your home services website helps it convert better (which is often the case), it can be our first recommendation before any SEO work is done.

This is because we don’t want to waste any time or money working on something that isn’t going to get your business the best return on investment. 

We want results and this is often the very first step. A website build or redesign begins at $2,500 for a simple website and increases from there depending on several factors.

Join the free Home Services Marketing Facebook group

Join marketing experts and other home service businesses owners in our free Facebook community.

Ask questions, get expert answers and forget about being sold to. We provide value first before any sales pitches. You can also advertise your company on specific days.

Home services facebook group

Why Easy Mode Media?

There are many marketing companies out there offering similar packages, so why Easy Mode Media?

We’re confident in our ability to get your business dominating search results within a year that we encourage you to shop around.

Why Easy Mode Media comes down to three simple points:

  • We know your industry

No matter when you decide to talk to us about working together, you’ll talk to the owner and founder of Easy Mode Media – Ben McLaughlan.

Having spent over 10 years in the trade as an electrician in multiple countries, working hand in hand with several other trades, we know what goes on behind the scenes of your business. The knowledge of talking directly to the customers you want to sell to – we know what to say and how to say it.

  • Conversion focused

We care about one thing – getting your home service business results, quickly and consistently. Every change made has the goal of getting more people on the phone to book your services.

  • Transparent and honest

You’ll always be in the loop about what is going on and the results so far, even if we had a bad month, you will know what happened and our plan in place to fix whatever goes wrong.

You have access to everything we create and edit for your business. Some agencies will hold content and websites “hostage” until they are paid crazy amounts of money. That’s wrong. Your business is yours, we are just the experts driving more sales.

Ready to have a chat?

Ask your questions, get honest answers.

We recommend the best digital marketing strategy for your business, even if that isn’t working with us.


Click on your questions for answers

Rank higher on Google search, get more traffic to a website, more calls and emails that leads to more customers for your business. At Easy Mode Media, we focus on what matters to businesses – turning people into paying customers.

By implementing strong SEO signals that Google wants to see. Building trust and authority with both the search engine giant and your target audience is key to dominating search results. We focus on getting a positive Return On Investment as quickly as possible.

We use a wide range of SEO tools for every campaign – such as SEMrush, Ahrefs, Bright Spark and many others depending on the task needed to be completed.

Backlinks are links from other websites that refer a user to your website. Building real authority links is key to ranking in competitive niches, but can also cause a penalty from Google and lead to your website being blacklisted.

Getting to the top positions in Google search is a long-term strategy. We advise planning for a 12 month campaign to give the strongest results.

It depends on how competitive your industry and target market is. High authority competitors will make the website take longer to rank on the first page consistently.

If you’re looking to rank in a highly competitive industry, great content is going to greatly speed up the process of ranking better and gaining consistent traffic and customers from search.

A typical SEO campaign can include, but not limited to:

  • Technical SEO
  • On-Page
  • Optimization
  • Off-Page SEO
  • Analytics Auditing
  • Keyword Research
  • Competitor Research
  • Backlink Outreach
  • Ongoing Optimization of the SEO Strategy
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