We all know Google My Business reviews are crucial for Local SEO rankings. The more 5-star reviews your business has compared to your competition, the better your chances to rank in the top 3 local results will be.
Let’s not underestimate how important those top 3 positions are in localized search results. More than half of local searches don’t make it past the first three results.
The best way to get consistent reviews on your GMB profile is to make it easy for a customer or client to leave the review. You can also incentivize it by giving a discount or offer to sweeten the deal, but as long as the process is simple, you’ll see more reviews.
Here is a step-by-step guide on how to find your Google My Business review link to easily give people for reviewing your business.
1. Log into Google My Business
Pretty simple step if you have a GMB profile. If you don’t, just sign up and get verified to claim your listing and get access to your profile dashboard.
2. Choose your business profile
If you have multiple businesses under the one log-in, you’ll be taken to a screen to choose what profile you want to access. If you only have one option, this screen likely won’t even appear, so skip this step.
3. Find the get more reviews panel inside GMB
Scroll down the main page until you find the “get more reviews” widget on the home page of your business profile account. It will appear in different places for every account, but you’ll find it on the homepage.
4. Choose how you want to share your review link
The easiest way to share your review link is to copy it directly in the pop-up window – just click the link itself. Alternatively, you can click the Facebook, Twitter, or Email option if that suits your strategy better.
From here, it’s up to you how you share this link with your customers. Add it to your email signature, offer a 10% discount for a review, tweet it out to your loyal following.
There are so many ways to use this direct GMB link to your advantage, so trial out things to see what works best.
Do you learn better through video? Here’s a quick overview of the process.
Want to talk about a Local SEO strategy for your business? Book a strategy call with me today.