Have questions about SEO?

Frequently Asked Questions About Search Engine Optimization

Frequently asked questions About SEO

Answers to SEO questions you never knew you had

SEO, or Search Engine Optimization, is the process of allowing a search engine (like Google or Bing) to find your business online and then ranking your content against the competition.

There are a few main purposes of SEO, to be found by search engines and to be ranked highly on them. This all leads a person to clicking on your website and hopefully becoming a customer.

Competition for the top spot on Google and other search engines is only getting stronger. Without a solid strategy, the right data and implementation, ranking #1 on Google is getting harder and harder.

On top of that, chances are your competitors are using SEO to get an advantage on your business.

SEO is the combination of a number of factors. First, a website audit is completed and strengths, weakness, opportunities and threats are analyzed.

Next, this data is paired with industry best practices and a strategy is formed. The next step to implement these strategies.

SEO and the internet is constantly evolving, your online business SEO strategy so reflect this to maintain it’s standing in search engine results.

Relevancy is huge in SEO. When a person performs a search, they normally have a question they want the answer to.

Search engines want to answer these questions with the most relevant response. If your website doesn’t answer the question searched, or speaks in the wrong style of language, then your result will likely fall in the rankings.

Buying backlinks has been a bad idea for many years now. Google defines buying links as trying to ‘game’ the system, and will issue penalties that can black list your site overnight.

Search engines are getting smarter every single day, these “black hat SEO” tactics are a terrible idea for the longevity of SEO and search engine rankings.

Relevancy is huge in SEO. When a person performs a search, they normally have a question they want the answer to.

Search engines want to answer these questions with the most relevant response. If your website doesn’t answer the question searched, or speaks in the wrong style of language, then your result will likely fall in the rankings.

Your site can only be found on Google once it has been crawled and indexed. This means Google has to be able to find and then read your site for it to be included in the rankings.

The easiest way to do this is to search for: 

“site:[mydomain.com]”

If nothing comes up, your site won’t appear in any results.
Contact Easy Mode Media for help with this issue.

SEO can be done yourself, but the results you gain and time you save by hiring a professional is a worthwhile investment for those with a budget for Search Engine Optimization.

Easy Mode Media offers one-on-one SEO consolation services and can answer specifc questions about SEO and your business.

Still have questions?

If your questions didn’t get answered, please reach out to Easy Mode Media.

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