Have questions about SEO?

Frequently Asked Questions About Search Engine Optimization

Frequently asked questions About SEO

Answers to SEO questions you never knew you had

SEO, or Search Engine Optimization, is the process of allowing a search engine (like Google or Bing) to find your business online and then ranking your content against the competition.

There are a few main purposes of SEO, to be found by search engines and to be ranked highly on them. This all leads a person to click on your website and hopefully becoming a customer.

Search Engine Optimization is a vital part of most businesses online marketing strategies, including your competitors.

Competition for the top spot on Google and other search engines is only getting stronger. Without a solid strategy, the right data and implementation, ranking #1 on Google is getting harder and harder.

On top of that, chances are your competitors are using SEO to get an advantage on your business.

Take a look at some basic SEO statistics to decide for yourself if you need SEO for your business:

  • Around 61% of people will research a product or service online before they buy.
  • On average, SEO has a 14.6% conversion rate
  • 28% of all local searches lead to a purchase. 
  • Around 99% of searchers never visit the 2nd page of Google.
  • About 75% of all clicks on a search query go to the top 3 results. 
  • There are an estimated 3.5 billion Google searches every single day. 
  • Over 90% of global traffic begins with a search on Google.

A solid SEO strategy is important for almost every online business today and should be considered when creating your digital marketing plan.

 

SEO is the combination of a number of factors. First, a website audit is completed and strengths, weakness, opportunities and threats are analyzed.

Next, this data is paired with industry best practices and a strategy is formed. The next step to implement these strategies.

SEO and the internet is constantly evolving, your online business SEO strategy so reflect this to maintain it’s standing in search engine results.

One of the most frequent questions asked by new clients is “how long will it take to see results from SEO?”. 

Well, it depends. For a well-established site with small errors, we may see improvements within a few weeks, whereas a brand new site might take up to 6-months to see any strong ranking signals. 

The length of time to see SEO results also depends highly on your competition, after all, you’re directly competing with those other websites for the top positions in the rankings.

It will be a shorter time frame to see results in a non-competitive niche compared to a highly-competitive niche. 

One of the most important things is to go into search engine optimization with the right mindset. If getting to the results was easy, everyone would be doing it, which in turn, makes breaking onto the first page harder!

While I can’t give a one time-frame suits all answer, one thing I can promise is the sooner you get started, the sooner you see results.

A common question is what strategy is right when it comes to your business and SEO and PPC are two common options.

Search Engine Optimization (SEO) is all about organic traffic from Google, once you’re ranking well for a keyword, while this does need to be maintained, all you have to do is stay there to gain that traffic.

Pay Per Click (PPC) requires you to pay consistently per click. If you stop paying for traffic, you lose that ranking. 

All up, both are viable strategies to gain traffic and conversions, but having a solid SEO strategy will allow your business to grow organically.

Relevancy is huge in SEO. When a person performs a search, they normally have a question they want the answer to.

Search engines want to answer these questions with the most relevant response. If your website doesn’t answer the question searched, or speaks in the wrong style of language, then your result will likely fall in the rankings.

Buying mass backlinks has been a bad idea for many years now. Google defines buying links as trying to ‘game’ the system, and will issue penalties that can blacklist your site overnight.

Search engines are getting smarter every single day, these “black hat SEO” tactics are a terrible idea for the longevity of SEO and search engine rankings.

A Manual Penalty from Google is something every website owner should be afraid of. While these black hat techniques might work in the short term, you’re running a huge risk on the longevity of your organic reach.

Relevancy is huge in SEO. When a person performs a search, they normally have a question they want the answer to.

Search engines want to answer these questions with the most relevant response. If your website doesn’t answer the question searched, or speaks in the wrong style of language, then your result will likely fall in the rankings.

Your site can only be found on Google once it has been crawled and indexed. This means Google has to be able to find and then read your site for it to be included in the rankings.

The easiest way to do this is to search for: 

“site:[mydomain.com]”

If nothing comes up, your site won’t appear in any results.
Contact Easy Mode Media for help with this issue.

SEO can be done yourself, but the results you gain and time you save by hiring a professional is a worthwhile investment for those with a budget for Search Engine Optimization.

Easy Mode Media offers one-on-one SEO consolation services and can answer specifc questions about SEO and your business.

There are many reasons why your competitors are outranking you – that’s why competitive research is vital in modern SEO strategies. If your competitors are providing a better customer/user experience, receive better reviews and have a higher authority, these are all strong indicators for Google to rank them over your website.

SEO is a popular strategy in digital marketing, so it’s likely your competitors are investing in SEO as well.

 

There are over 200 factors Google uses to rank websites, likely many more that we aren’t told about. We can identify positive and negative trends to improve the strategy over time.

Some common factors that affect SEO rankings are:

  • Authority of a website (backlinks and citations)
  • User experience of a site, such as website speed
  • The competitive landscape of your industry

Still have questions?

If your questions didn’t get answered, please reach out to Easy Mode Media.

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